Healthcare
Over the past decade the healthcare industry has undergone dramatic changes. Keywords include the increase in the number of illnesses and the need for new and innovative medications around the world, cost pressure in the public healthcare sector, and growing awareness of the need for individual healthcare responsibility and provision.
For our healthcare industry clients, communication specialists and science graduates are at the ready, as are specialists in home economics, marketing, and advertising. The result is customized communication solutions for pharmaceuticals (prescription and over the counter), biotechnology, functional food, hospitals, health insurance, and medical technology providers.
Services
We plan and undertake integrated PR communication and consumer campaigns for prescription and over the counter products. We also devise medical education programs for specified target groups and offer our clients advice on marketing, evaluation, market research, and event planning. Close collaboration with other Ketchum Pleon practices extends the scope of our consulting services to include lobbying at national and international levels along with change communication and crisis communication.
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