Financial Communications
Strategic Know-how and Media Competence
Ketchum Pleon provides an equivalent to networking the capital market and players in the financial services industry. It consists of a two-part integrated practice structure (capital market communication, financial services communication). Strategic competence in connection with going public, for example, is complemented by work for and with banks, investment funds, or private equity companies. Appropriate use is made of synergies, including synergies in addressing the target audience and in topic and event management, and of longstanding contacts with the media.
Swift and Efficient Support
Advice to clients’ top management on strategy and content is accompanied by accomplished and efficient project management in implementing communications measures and by media competence that has stood the test of time. We thereby guarantee, in addition to complex consulting advice, swift and efficient support for the people in charge of communication at our clients with all essential investor relations, media relations, or internal communication measures. That is something our clients can rely on - just as they can rely on our total discretion.
Capital Market Communication
IPOs, mergers, acquisitions, spinoffs, buyouts, and capital increases are but a few examples of capital market transactions that extend beyond companies’ day-to-day business activities. Projects of this kind require specialized know-how and a substantial commitment of resources that companies frequently find hard to spare from their day-to-day business. That is why it is necessary and makes sense to rely on the expertise of specialists to deal with upcoming challenges in contexts of this kind.
Communicating Capital Market Transactions
The experts at Ketchum Pleon have wide-ranging and longstanding experience of working both for listed companies and for noted consultancies and agencies. We specialize in developing and implementing communication strategies to prepare for and accompany capital market transactions or extraordinary events such as legal disputes (Litigation Support). Transactions or events of this kind require measures that are customized for the requirements of the client, the given situation, and the expectations of target groups.
Financial Services Communications
Communicating the brands, products, and services of banks, insurance firms, investment companies, private equity firms, real estate companies, consultancies, and legal practices competently and comprehensibly to the general public creates confidence and is a fundamental prerequisite for our clients’ business success.
Expertise on Content to Support Sales Success
Along with a high level of understanding of market requirements and of the networking of individual players, the experts at Ketchum Pleon know about trends and strategies in the financial services industry. Intensive competition for customers and the constant further development of product and service offerings require a clear positioning of providers, the provision of expertise, and the acquisition of new customers. Our aim is to enthuse and convince our clients’ target groups (institutional, B2B partners, and private customers) by means of emotional and rational concepts. To do so we make use of our wide-ranging interdisciplinary expertise on communication matters that extends from strategic consulting and journalistic competence via corporate publishing and campaigning to events..
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