Corporate Social Responsibility
What with globalization issues, the debate on corporate governance, the ecological consequences of entrepreneurial activity, climate change, not to mention societal commitment and commitment to the company’s employees, corporate responsibility is a decisive indicator of the future for companies. Communication of responsibility activity by companies must be transparent and must take stakeholders’ interests into account. It will then count toward the company’s reputation and can reduce risks.
The relevance of corporate responsibility is on the increase, and not only in respect of customers, employees, critical consumers, or societal groups. Responsible activity by companies with regard to society and the environment is also playing a larger and larger role in financial markets. Sustainable economic management performance is increasingly subjected to critical analysis because responsible activity makes a contribution toward crisis prevention and long-term entrepreneurial success. Corporate responsibility is thereby on its way to becoming a key area of communication.
Partnerships
Clients benefit from our cross-industry experience and our longstanding co-operation with nongovernmental organizations (NGOs) and scientists. Ketchum Pleon is inter alia an organizational stakeholder in the Global Reporting Initiative (GRI) and a member of the European Business Ethics Network (EBEN). We act as intermediaries between companies and stakeholders. That enables us to take a detached and systematic look at our clients’ entrepreneurial and communicative practice on matters of social responsibility.
Services
Ketchum Pleon clients have a wide range of services at their disposal by which to communicate their corporate responsibility:
- Strategic consulting
- Non-financial reporting
- Stakeholder dialogs
- Partnership projects on corporate citizenship
- Research
- Events
- Campaigning.
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