Consumer Goods
At the end of the day sales figures are all that counts for consumer goods manufacturers. The most serious challenge the consumer goods industry faces is to secure attention in the growing mass of brands and products and to gain and retain the confidence of consumers. To do so, companies must be able to identify market and consumer trends at an early stage and to make use of them in its communication. Ketchum Pleon’s consumer goods practice experts can lend a helping hand. We develop campaigns for consumer goods manufacturers to establish a presence and a preference for out clients’ brands and products.
We make use of our communications know-how to advise our clients both on launching new products and on repositioning or consolidating existing products. Subject to our clients’ requirements we develop and implement PR strategies that provide direct support for further sales activities.
Services
Our consultants’ services include, in addition to the broad spectrum of classical Press and media work for radio, TV and print, dialog communication, the use of celebrity testimonials, guerrilla PR, promotional activities, event management, and evaluation.
These are areas with which we are familiar:
- Lifestyle products
- Personal care
- Household products
- Food and beverages
- Media and entertainment
- Consumer electronics
Our products will get your products talked about:
- Press and media work in print, radio and TV
- Press kits, promotional pages, brochures, flyers, mailshots, Web copy
- Press conferences, editorial office visits, Press office
- Radio co-operation, activities and reports
- Pre-produced TV reports and co-operations
- Promotions, events
- Dialog communication
- Testimonials
- Guerrilla PR
- Evaluation
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