Consulting
On fundamental communication management matters we provide exacting consulting services to focus on and enhance our clients’ communicative clout. The positioning and organizational advice that Ketchum Pleon provides is based, as are image and branding processes and individual consulting services to top management, on modern reputation analysis methods. Companies are located very clearly in the stress field of wide-ranging trends, topics, and development cycles of the (opinion) market.
Above all in developing a communication strategy and devising special subject strategies we fall back on baseline reputation studies. In close collaboration with the universities of Zurich and Munich we have developed a special analytic method that focuses on the drivers, topics, and issues that determine individual companies’ reputations. On the basis of our baseline studies we are thereby able to refocus our clients’ communication management on reputation as the target variable.
Services
- Baseline studies on the reputation of companies, institutions, and individuals
- Moderation of image processes (vision, mission, values-core management)
- Studies on corporate culture
- Benchmarking analyses of how communication departments are organized
- Development of scenarios in the run-up to transactions (M&As, hostile takeovers, spinoffs)
- Industry studies to analyze the communicative positioning of market players
- Strategy development, including organizational advice and qualification recommendations.
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