Automotive
The automobile market is currently in the throes of a massive change. International interdependence of automakers is on the increase, as is cooperation on product development and production. As a consequence the industry will in the future be characterized by greater uniformity of technology, quality, and design. In this competitive environment the brand will assume greater importance as a distinguishing feature. It will make the difference.
Ketchum Pleon’s automotive center of expertise is at home in the industry and offers it, in addition to classic PR programs, services that include the development and implementation of customer retention measures, advice on branding, and e-commerce programs - to strengthen the brand, gain new customers, boost customer loyalty, and thereby make a contribution toward continuous growth.
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